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Web design is the art of planning and arranging content on a website so that it can be shared and accessed online with the world. A combination of aesthetic and functional elements, web design is a type of digital design that determines
the look of a website—such as its colors, fonts, graphics and user interface (see our guide on website design best practices).
Today, creating a website is one of the pillars of having an online presence. Because of this,
the world of web design is as dynamic as ever. It is constantly evolving, including mobile apps and user interface design, to meet the growing needs of website owners and visitors alike.
Web design is often a collaborative
process that combines knowledge and tools from related industries, ranging from web design statistics to SEO optimization and UX. Web designers will often bring together professionals from these areas who can optimize performance
and focus on the larger process and outcome.
Why is web design important?
Your website is your company’s most valuable digital asset. It’s like a 24/7 storefront advertising on your behalf. And, like a storefront, it can make a positive or negative impression on your users. Effective web design is crafted with your user in mind and takes into consideration the kind of visuals they will enjoy and respond to, the content they want or need to see, and the type of user journey ideal for them to follow throughout the website. When done well, web design helps convert prospects into customers. But done poorly, without a focus on the needs of the end-user, web design can turn people off of your brand and cause them to look to a competitor instead.
Most Popular Web Design Tools
WordPress
WordPress is a well-known tool for building websites and blogs, and it’s one of the best design tools for beginners. The features include custom content types, integrated blog and news posting, and even augmented reality when you are ready for it. This inexpensive option is user-friendly, easy to start using, and allows you to build whatever type of website you want. You may choose to go with pre-designed layouts, themes, and plug-ins, or spend more time coming up with a custom design of your own. You can start designing right away before even purchasing a domain name or hosting service.Wix
Another way to easily build your website is with Wix. This all-in-one online tool offers free templates and also provides web hosting options. Thanks to an easy-to-navigate dashboard and intuitive tools that help you get off to a quick start, beginners won’t feel overwhelmed. Websites come out looking professional and easy to manage. Wix also assists with adapting your website for mobile users.Canva
When building a simple website, Canva may be all you need to get started. Use it to create webpages, blog entries, articles, social media posts, and more. You will have access to numerous graphic categories and templates, training and educational videos, and a user-friendly interface. You can also benefit from the basic analytics provided under its Canva Insights feature. For example, keep track of customer engagement to learn what web pages are drawing the most attention and where improvements might be warranted.
Web design shapes the vision of a client's online presence and offers a reliable, branded, and engaging way to speak to the audience through content and visual cues. Its duty is broad.
From tiny icons that assist navigation
to huge hero banners that make the first impression to information hierarchy and structure, it covers every detail necessary to pull off a harmonious front end with optimal readability, impressive visibility, and comfortable user experience.
Web designers always stay on top of their niche, trends, and mainstreams. They collaborate tightly with web developers, SEO specialists, UX experts, marketing teams, and branding agencies. They push forward the digital arena
and make it a better place by creating modern, standard-compliant web interfaces.